Quick Facts
High Engagement & Recall
- Massive Impressions: A single Rideshare vehicle can generate 30,000 to 70,000 impressions per day depending on the city and driving hours.
- Better Recall: Studies show mobile billboards have a 97% recall rate, significantly higher than static roadside billboards.
- The “Captive Factor”: They reach pedestrians and other drivers in high-traffic urban areas (like Peachtree St. in Atlanta) where traditional billboards may be restricted or overpriced.
Hyper-Local Targeting (coming soon)
- Geo-Fencing: Modern displays can change their message based on the car’s GPS location. For, example, your ad can show a “Coffee Special” only when the car is within 2 miles of a specific cafe.
- Dynamic Content: Advertisers can update creatives in real-time based on the time, day, weather, or live events (e.g., “Go Braves!” during a game in Atlanta).
Regulations & Safety
- Operation Rules: Most cities require messages to remain static for at least 8 seconds to prevent driver distraction; full motion video is often prohibited while the vehicle is in motion.
- Light Control: Digital toppers must have “auto-dimming” to adjust for night driving and avoid blinding other motorists.
Revenue For Drivers
- Passive Income: Drivers typically earn a monthly stipend (ranging from $100 to $400+) just for allowing the hardware to be installed on their personal vehicles.
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